Dr. Jee Teck Weng, Senior Lecturer at Swinburne University of Technology Sarawak, Malaysia. He is also the honorary secretary for Konsortium Universiti Universitas Borneo (KUUB). His expertise spans advertising, branding, entrepreneurship, consumer behavior, cross-cultural studies, loyalty, and sales promotion. With 15+ years of teaching experience, he excels in guiding diverse marketing units. He mentors Masters and PhD candidates, fosters academic growth, and actively shares insights both locally and globally. Beyond research grants and consultancies, he actively contributes his works and thoughts in the form of journal articles, newspaper articles, TV shows, books, and conferences. Dr. Jee’s commitment to real-world problem-solving and multidisciplinary excellence has earned him national and international recognition through numerous awards over the last 15+ years.